Social and Behavioral Sciences Commons^™

Marketing Your Repository With The Power Of Google Analytics, Hillary Corbett

Hillary Corbett

Google Analytics offers powerful web metrics to help IR managers track the usage of their content. But it’s also full of excellent material to help market the IR. For example, the data that Google Analytics provides shows how depositers can reach a global audience: use a Google Maps mashup to highlight trending topics in your IR in particular parts of the world, or point out to a reluctant professor that her colleagues’ work is being downloaded in emerging markets worldwide – get creative and find out what Google Analytics can do for you! We learned through Google Analytics that an …

It Takes A Village To Raise A Tent: A Case Study In Pitching The Academic Library To Incoming Undergraduate Students, Melanie Mills, Marisa Mitchell

Melanie Mills

Rather than continuing to pursue formal inclusion in the University of Western Ontario’s O-Week program, Western Libraries shifted its approach to library orientation for incoming undergraduate students by launching its very own orientation campaign in the fall of 2005. The following article details the planning process and subsequent launch of Western Libraries inaugural system-wide library orientation initiative, whose aim was to position Western Libraries strategically as a key contributor to ‘the best student experience’ at Western. The overall impact of the campaign, as well as its influence on future orientation initiatives at the University of Western Ontario are also considered …

Collaborative Marketing For Electronic Resources, Marie Kennedy

Marie R. Kennedy

Connecting patrons to appropriate resources is a concern for libraries as more collections are removed from traditional shelves and placed in virtual spaces. The traditional marketing techniques of placing a new-books shelf near the front door or the positioning of ready reference volumes in a study area of a library does not apply to the electronic resource world because there are no physical volumes to view. It is vital to understand library efficacy in marketing electronic resources in order to connect a patron with the appropriate resource. Based on two recent analyses of articles published by libraries about their marketing …

Collaborative Marketing For Electronic Resources, Marie Kennedy

Marie R. Kennedy