Social and Behavioral Sciences Commons^™

 When the Amazon Kindle’s first generation device was released to the entire world in 2007, no one yet knew the impact this device would have on how consumers read. The Amazon Kindle was a pioneer in the soon-to-be wild world of e-readers. Now, in late 2011, there are over ten different companies offering many different options for consumers. How do we know which brands are good and which brands are not? Should we even considering buying an e-reader if the technology is just going to fade away in a few years or will the technology grow exponentially into something we …