Social and Behavioral Sciences Commons^™

Say You Want A Renovation: Using Instagram To Document A Library Renovation At Lehman College, John P. Delooper, Michelle Ehrenpreis

Publications and Research

This paper discusses how the Leonard Lief Library at Lehman College is documenting its renovation via the social media platform Instagram. It discusses the origin of project, why we chose Instagram and how we chose to highlight that social media platform on our Library’s web page. We explain what choices we have made and what strategies we chose to effectively document the renovation. We also discuss the challenges we have encountered, and how we overcame those challenges to reach student audiences in new and engaging ways.

Say You Want A Renovation: Using Instagram To Document A Library Renovation At Lehman College, John Delooper, Michelle Ehrenpreis

Urban Library Journal

This paper discusses how the Leonard Lief Library at Lehman College is documenting its renovation via the social media platform Instagram. It discusses the origin of project, why we chose Instagram and how we chose to highlight that social media platform on our Library’s web page. We explain what choices we have made and what strategies we chose to effectively document the renovation. We also discuss the challenges we have encountered, and how we overcame those challenges to reach student audiences in new and engaging ways.

Twitter Use By Academic Libraries In New York State, Sheena Philogene

Urban Library Journal

Twitter can be a productive tool for academic libraries to use when sharing information, marketing services, and building relationships with students, yet it is difficult to know whether academic libraries are utilizing this platform by creating an independent library account. Furthermore, if academic libraries do have accounts, it is valuable to understand what academic libraries use Twitter for, and what kinds of media they share. The purpose of this study then is to investigate whether academic libraries in New York State (NYS) use Twitter, and if they do, how and why. Based on a sample of 226 academic libraries of …

#Hashtag: A Special Feature To Organize And Classify Unstructured Information In Social Media, Arindam Sarkar, Udayan Bhattacharya Prof.

Library Philosophy and Practice (e-journal)

A web based tools that allow people or companies or organizations to create, organize and share information, documents and picture/videos in virtual communities and network is called as social media. It can also be said as medium of communication like a newspaper or a radio. The facebook, twitter, Google+, Pinterest etc. are some of the absolute examples of social media. It is becoming a serious part of life as the social sites and applications are increasing. One of the most unique yet understudied feature available on social media platforms is the hashtag (#hashtag). Hashtags is a short combination of words …

#Instasuccess: How Collaborating With A Student Assistant Can Transform Your Library’S Social Media Presence With Real Appeal, Kari L. Siders, Kirsten N. Setzkorn

Library Faculty Presentations

No abstract provided.

Utilization Of Social Media In Giving Information Related To Activities And Performance Of Legislative Members (-A Case Study Of Women Legislative Members In The Aceh People's Representative Council (Dpra), Ainol Mardhiah, Dadang Rahmat Hidayat, Agus Rahmat, Nuryah Asri Sjafirah

Library Philosophy and Practice (e-journal)

The existence of communication media cannot be separated from everyday human life today. Social media provides extraordinary benefits for members of Aceh House of Representatives (DPRA) to get closer to its people. The use of social media to socialize the performance of board members, absorb aspirations and information from the public. The qualitative research method and the case study approach used in this study, this study intends to describe the use of social media in providing information related to the activities and performance of women legislative members in the DPRA in carrying out political communication in Aceh's local parliament. The …

Impact Of Social Media On Academic Business School Libraries In India: An Empirical Study, Champeswar Mishra, Bulu Maharana Prof

Library Philosophy and Practice (e-journal)

Academic libraries are progressively using social media platform to connect users, felicitate services, promote resources, reach the outreach, and enhance visibility through online presence. This exploratory study will investigate the adoption rate of social media as an innovative medium to deliver services, explores influencing factors and examines the effectiveness of using social media tools in Indian business school libraries for the benefits of users. Findings demonstrate the approaches, strategies, and challenges of adopting social media for the benefits of library users. The present study, with its ambit, has included Academic Business School Libraries based on the National Institute Ranking Framework …

Role Of Social Media During Kerala Floods 2018, Rekha Rani Varghese, Yadukrishnan T A

Library Philosophy and Practice (e-journal)

For almost 19 years social media has been used in crisis management. During the time of natural disasters like flood, earthquake or cyclone, when all the other modes of communications are found incapable, these social media platforms such as Facebook, Twitter, Instagram, YouTube etc. are found to be the most efficient and beneficial. The present study discusses the role of social media during the Kerala Flood 2018. Results show that During the flood; Whatsapp, Facebook and Instagram are found to be used by majority of the respondents. Most of the respondents spend more than 3 hours on Whatsapp followed by …

Changes In Scholarly Reading In Finland Over A Decade: Influences Of E-Journals And Social Media, Elina Late, Carol Tenopir, Sanna Talja, Lisa Christian

School of Information Sciences -- Faculty Publications and Other Works

Nationwide surveys of researchers in Finland in 2007 and 2016 distributed with the assistance of FinELib, the Finnish national consortium, show that researchers use a growing range of sources to find and access scholarly articles and that some reading patterns are changing. The percentage of articles found by searching and browsing are decreasing, while researchers are using more social ways to locate articles. Research social networking sites are rated as important to their work. They read more onscreen, although still print some material out for final reading. Reading patterns for books are different, as researchers still rely more on printed …

Recognizing Co-Creators In Four Configurations: Critical Questions For Web Archiving, Amy Wickner

Journal of Contemporary Archival Studies

Four categories of co-creator shape web archivists' practice and influence the development of web archives: social forces, users and uses, subjects of web archives, and technical agents. This paper illustrates how these categories of co-creator overlap and interact in four specific web archiving contexts. It recommends that web archivists acknowledge this complex array of contributors as a way to imagine web archives differently. A critical approach to web archiving recognizes relationships and blended roles among stakeholders; seeks opportunities for non-extractive archival activity; and acknowledges the value of creative reuse as an important aspect of preservation.

Social Media Platforms: Effective Tools To Provide Innovative Library Services In A University Environment, Gururaj S. Hadagali Dr, Anand Y. Kenchakkanavar Dr., Prahlad G. Tadasad Prof.

Library Philosophy and Practice (e-journal)

The paper presents how social media platforms can be used as effective tools to provide innovative library services in a university environment. The data was collected from both the central and state universities’ websites especially to focus on the readiness of the university libraries. It is ascertained that how university libraries integrate these technologies to provide effective library services to the end users. For the present study, the Global Alexa rankings were considered as the source for the selection of popular social media platforms. Each of these platforms is further analyzed to know how these could be used to facilitate …

Regulating Social Media Use In The Workplace, Yemisi Dina

Yemisi Dina

The advent of social networking sites (SNS) has become a reality of the digital age. These sites are highly interactive, creative and addictive for individuals to exchange personal, professional and social ideas but its use has also been the subject of litigation in the courts lately just like any man made invention. People using these sites have sparked a number of legal challenges that have dramatically changed the world. This raises a number of questions as to whether there are clear guidelines on the use of these tools by employers and employees.

This paper is a case commentary of one …

Maximizing Your Faculty's Scholarly Impact: Techniques To Increase Findability, Caroline L. Osborne, Carol A. Watson, Thomas J. Striepe

Caroline L. Osborne

Marketing Library And Information Resources And Services Using Social Media Platforms, Tofi Simon Ternenge Cln

Library Philosophy and Practice (e-journal)

ABSTRACT:

Social media provides more opportunity for libraries to reach the user community, target specific audiences, and give them a chance to interact with the library. The whole business of library is about connecting people with information and this is what social media is really all about. Social media helps in reaching out to user communities and providing them with needed information in an accessible way. Social media marketing of libraries is a way of advertising the library and its brand products and services via web technologies. By using social media in marketing, libraries can engage with their clienteles and …

Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey

Library Faculty Publications and Presentations

This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …

Assessing Library Science Programme Students’ Method In Countering Hoax On Social Media, Margareta Aulia Rachman Mar

Library Philosophy and Practice (e-journal)

This research aims to assess library science students’ method at Universitas Indonesia in countering hoax on social media. As future professional librarians, Universitas Indonesia Library Science Programme students should have the ability and skill to counter hoax, especially on social media. In addition, this research is the best practice illustrating the importance of information literacy teaching especially in the era where a lot of hoax circulating on social media. Result of this research shows that Universitas Indonesia Library Science students as many as 61.2% apply instruction or tips to tackle hoax on social media, the rest 37.9% students sometimes apply …

Awareness And Use Of Social Media Among Pg Students Of Ccs Haryana Agricultural University, Hisar, Rajive Kumar Pateria, Seema Parmar

Library Philosophy and Practice (e-journal)

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The present paper reflects the status of awareness and use of social media tools among PG students of CCS Haryana Agricultural University, Hisar. For collecting data questionnaire technique was adopted wherein 60 questionnaire were distributed among PG students. The results shows that 100 percent respondants were aware and using social media tools in the University. Facebook, Watsup and Youtube were the most used social media tools; preffered device for using social media was smartphone; prefered place was home or hostel; and main difficulties in using social media tools were academic pressure & restriction of using social media in …

Accessing Web Archives: Integrating An Archive-It Collection Into Ebsco Discovery Service, Christina A. Beis, Kayla Harris, Stephanie Shreffler

Kayla Harris

Effective collaboration between archives and technical services can increase the discoverability of special collection materials. Archivists at the University of Dayton Libraries began using Archive-It to capture websites relevant to their collecting policies in 2015. However, the collections were only made available to users from the University of Dayton page on the Archive-It website. Content was isolated in a separate platform and was not promoted to users. Working together, the team of archivists and technical services librarians incorporated the web archive collections into the Libraries’ EBSCO Discovery Service (EDS) discovery layer. A local data dictionary was created based on OCLC’s …

Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain

Denise O'Shea

As marketing and outreach increasingly become core values for librarians, we are always looking for fresh ideas on how to best reach our users. Come and hear from a varied panel of academic librarians about ways to market your resources, services, and events/programs. Each panelist will be discussing a specific marketing or outreach program that their library has initiated recently. We hope to showcase the great work that NJ academic libraries are doing and inspire you to try something new at your library!

Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson

Jamie Hazlitt

What is the impact of social media, targeted email, and other intentional promotional efforts on e-resource usage? Is there a correlation between e-resources marketing and the use of those resources? What data can we gather, what can we learn, and how can this be used to improve our communications with faculty and outreach via social media and digital spaces?

This presentation will explore the findings from the first year of a multi-year study on marketing e-resources at Loyola Marymount University in Los Angeles. Librarians at the William H. Hannon Library examined the usage of specific e-resources over the course of …

Accessing Web Archives: Integrating An Archive-It Collection Into Ebsco Discovery Service, Christina A. Beis, Kayla Harris, Stephanie Shreffler

Roesch Library Faculty Publications

Effective collaboration between archives and technical services can increase the discoverability of special collection materials. Archivists at the University of Dayton Libraries began using Archive-It to capture websites relevant to their collecting policies in 2015. However, the collections were only made available to users from the University of Dayton page on the Archive-It website. Content was isolated in a separate platform and was not promoted to users. Working together, the team of archivists and technical services librarians incorporated the web archive collections into the Libraries’ EBSCO Discovery Service (EDS) discovery layer. A local data dictionary was created based on OCLC’s …

Social Media Use And Its Influence On Academic Performance Of Postgraduate Students Of Benue State University, Makurd, Beetseh Kwaghga, Benedict Okike O.I, Terna Ramatu A

Library Philosophy and Practice (e-journal)

This study examined the social media use and its influence on academic performance of Postgraduate students of Benue State University, Makurdi. Four research questions were answered. Population for this study was 76 library staff of Benue State University and was used as sample. Instrument for data collection was a structured questionnaire. Data collected was analysed using percentage, mean and standard deviation. Findings of the study revealed that Postgraduate students mostly spend their time using Facebook on social media. Findings also revealed that most of Postgraduate students spend their good on social media. The study also found that Postgraduate spend good …

The Visibility Of Authority Records, Researcher Identifiers, Academic Social Networking Profiles, And Related Faculty Publications In Search Engine Results, Rebecca B. French, Jody Condit Fagan

Rebecca B. French

Information about faculty and their publications can be found in library databases such as the Library of Congress Name Authority File, VIAF, WorldCat, and institutional repositories; in identifier registries like ORCID and ISNI; and on academic social networking sites like Academia, Google Scholar, and ResearchGate, but the way search engines use such identifiers and profiles is unclear. Therefore, researchers at a large comprehensive university conducted several rounds of web searching before and after the creation and modification of faculty authority records. The sample consisted of 24 faculty and the 35 publications associated with their authorities. The researchers searched for the …

The Visibility Of Authority Records, Researcher Identifiers, Academic Social Networking Profiles, And Related Faculty Publications In Search Engine Results, Rebecca B. French, Jody Condit Fagan

Libraries

Information about faculty and their publications can be found in library databases such as the Library of Congress Name Authority File, VIAF, WorldCat, and institutional repositories; in identifier registries like ORCID and ISNI; and on academic social networking sites like Academia, Google Scholar, and ResearchGate, but the way search engines use such identifiers and profiles is unclear. Therefore, researchers at a large comprehensive university conducted several rounds of web searching before and after the creation and modification of faculty authority records. The sample consisted of 24 faculty and the 35 publications associated with their authorities. The researchers searched for the …

The Impact Of Policies And Infrastructures On The Access And Use Of Library Electronic Resources: A Case Study Of National Open University Of Nigeria (Noun), Babarotimi Oluwaseun

Library Philosophy and Practice (e-journal)

The aim of this study was to investigate the Impact of policies and infrastructures on the access and use of library electronic resources the extent of access to and use of library electronic resources and their implications on remote users at the National Open University of Nigeria. The study adopted a quantitative research approach and survey research method was employed. The study targeted 1,680 population samples of which include 1,513 Students, 140 Academic staffs, and 27 Academic Librarians. Probability (Stratified random and systematic) sampling and nonprobability (purposive) sampling methods were adopted. Two sample frames were used: Students - classified into …

Investigation Of Factors That Influence Public Librarians’ Social Media Use For Marketing Purposes: An Adoption Of The Technology Acceptance Model And Theory Of Planned Behavior, Soohyung Joo, Namjoo Choi, Lindsey M. Harper

Information Science Faculty Publications

This study aims to explore multiple factors that are associated with social media use by public librarians for marketing purposes. Based on the technology acceptance model and theory of planned behavior, the effects of five factors—usefulness, ease of use, attitude, subjective norms, and behavioral control—on social media use intention were examined. A survey was conducted, and 462 valid responses were collected from public librarians across the United States. The findings revealed that all five factors have a significant impact on librarians’ intention to engage in social media activities for library marketing. Perceived behavioral control factors were the most influential on …

Perception As Predictor Of Social Media Utilization By Librarians In Universities In Southern Nigeria, Afebuameh James Aiyebelehin, Obiora Charles Omekwu

Library Philosophy and Practice (e-journal)

This study investigated the extent perception predicts social media utilization by librarians in universities in Southern Nigeria. The correlational survey design was adopted. The study was built on some elements of TAM. The population comprised a total of 174 professional librarians in universities in Southern Nigeria. Total enumeration technique was used to sample the 174 professional librarians in the libraries. The questionnaire was used for collecting data. Pearson r and R2 was used to answer the research questions, while the null hypotheses were tested with linear regression analysis at 0.05 level of significance. It was found that perceived ease of …

Snap Judgments: Using Snapchat To Challenge The Stereotypes And Assumptions About Academic Libraries., Courtney M. Block

Library Philosophy and Practice (e-journal)

This paper explores the potential for Snapchat to act as an advocacy tool for academic librarians. Snapchat is a social media app that allows users to send videos, drawings, images, and more. The researcher, a User Engagement Librarian at an academic library, was curious about the potential to use Snapchat as an advocacy tool, a tool to gauge current library attitudes, stereotypes, and perceptions, and an opportunity for feedback. In an attempt to challenge the assumptions about academic librarianship, the author used the app to engage with followers through a series of shared videos and images depicting a variety of …

The Impact Of Social Media In Research Publicity And Visibility, Chiegonu Nwachi, Josephine Igbokwe

Library Philosophy and Practice (e-journal)

This study is on social media and its impact on research publicity and visibility. Social media has grown beyond its original purpose of connecting people all over the globe. Today, the ease of interacting with millions of social media users in a cost effective and real-time manner has given rise to the creation of highly engaging online content by users from diverse professional and personal backgrounds. In the past, knowledge constructs consulted by scholars were mostly in the form of printed or hard copies (books, newspapers, journals, etc), and although this format was instrumental in the development of knowledge generation …

Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain

Sprague Library Scholarship and Creative Works

As marketing and outreach increasingly become core values for librarians, we are always looking for fresh ideas on how to best reach our users. Come and hear from a varied panel of academic librarians about ways to market your resources, services, and events/programs. Each panelist will be discussing a specific marketing or outreach program that their library has initiated recently. We hope to showcase the great work that NJ academic libraries are doing and inspire you to try something new at your library!