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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Keytag It: An Exploration Of A Creative And Customizable Research Guide Promotion, Martha Roseberry, Bettina Peacemaker
Keytag It: An Exploration Of A Creative And Customizable Research Guide Promotion, Martha Roseberry, Bettina Peacemaker
VCU Libraries Faculty and Staff Publications
The research guide is a common tool librarians use to communicate with and instruct their audiences. Despite their prevalence and value to users, research guides remain underused. There are many examples of efforts encouraging guide use, but few studies have measured the effectiveness of that promotion. Academic Outreach librarians at Virginia Commonwealth University (VCU) promote research guides through inexpensive and small keytags--similar to retail customer loyalty keychain tags. Findings of a quantitative analysis suggest the keytags have positively influenced guide use and support anecdotal reports of increased interaction with intended audiences.
Claiming A Seat At The Table: Inclusive Paths To Leadership In Academic Libraries And Beyond, Megan Hodge, Patricia Sobczak
Claiming A Seat At The Table: Inclusive Paths To Leadership In Academic Libraries And Beyond, Megan Hodge, Patricia Sobczak
VCU Libraries Faculty and Staff Presentations
The topic of leadership development in academic libraries is recent area of interest for the profession. There is nascent scholarship in the areas of how to prepare librarians to advance into a first formal management position as well as in the area of leadership capacity-building for librarians and library organizations. This poster combines two independent research projects with the common theme of leadership development in academic libraries. It is not often that separate scholarship integrates effectively and cogently, but these studies coalesced in such an impactful way that all parties felt the need to share the content as well as …
Connecting Best Practices In Public Relations To Social Media Strategies For Academic Libraries, Bettina Peacemaker, Sue Robinson, Emily Hurst
Connecting Best Practices In Public Relations To Social Media Strategies For Academic Libraries, Bettina Peacemaker, Sue Robinson, Emily Hurst
VCU Libraries Faculty and Staff Publications
Academic libraries worldwide use social media to inform and connect with users. VCU Libraries is no different and must keep up with rapidly evolving platforms and user expectations. When our presence stretched across 22 channels, we needed to ensure social media efforts were managed in the most effective and efficient manner possible. To develop a research-based, unified vision for communication for new media, we scanned the literature in the library and public relations fields and then surveyed librarians to address identified gaps. Based on results, we offer recommendations focused on best management practices and strong content strategies.