Social and Behavioral Sciences Commons^™

We've Got A Guide For That: Building A Comprehensive Marketing And Support Framework For Ir Services, Jeffrey M. Mortimore

Digital Commons Southeastern User Group 2018

Institutional Repository services require continuous, multi-channel promotion and support to attract and retain conferences, journals, and other campus collections. However, given the relative complexity of the services offered, balancing promotional messaging with a clear representation of repository offerings, policies, and procedures can be a challenge. Providing a flexible but robust marketing and support framework is especially important for institutions that rely on non-repository public services personnel to provide front-line promotion of repository services to faculty and administrators.

During this session, we will look at Georgia Southern University's recently-developed Institutional Repository Services LibGuide as a model for providing such a framework …