Social and Behavioral Sciences Commons^™

Fair Trade In Transition: Evolution, Popular Discourse, And The Case Of The Cado Cooperative In Cotopaxi, Ecuador, Robyn Michelle Odegard

USF Tampa Graduate Theses and Dissertations

The literature on the changing nature of fair trade suggests it is indeed evolving and changed from the grassroots movement it once was. One of the strongest arguments that comes out in this body of literature is that the message, values, and way fair trade can encourage positive socio-economic and community development is changing. What the scholarship does not address, though, is how this evolution is changing the way that fair trade is perceived? The answer to this question about the changing perceptions of fair trade can be extended to those who produce fair trade products, those who consume them, …