Social and Behavioral Sciences Commons^™

The Business Plan: A Road Map To Success, Nancy Arnold Ph.D., University Of Montana Rural Institute

Employment

The business plan is like a road map. The process of writing a business plan helps the business owner make good decisions and reach his or her goal or destination. The number one reason businesses fail is lack of planning! Instead of making mistakes on paper, business owners too often make them with real money and real customers. That is why many, but not all, business funding institutions and agencies require business plans and may be reluctant to fund business start-ups that cannot provide a well-developed plan.