Social and Behavioral Sciences Commons^™

Listen To Black Women: Newsgathering In Digital Third Spaces, Gheni N. Platenburg

Feminist Pedagogy

This teaching activity re-introduces the concept of digital third spaces and how to use them as complementary newsgathering tools. Students are tasked with visiting these spaces to listen to Black women. In other words, they will observe content and engage in conversations with digital third space visitors to better educate themselves on the topics, issues and concerns of Black women and learn how to take this information and formulate story ideas for improved news coverage of and about Black women.

Economic Barriers To Media Entrepreneurship And Media Plurality, Aidan Christopher Mcgloin

Journalism

The purpose of this article started out with a simple hypothesis: the lack of media plurality in America is due to an increase in news publishing costs and standards over the past hundred years. News presses have increased in so much cost that new publishers have no chance to front the high up-front cost or maintain journalistic quality with their competition.

Reducing Partisan Bias In Political Reporting For A Better Informed Public, Emily Holland

Journalism

This study focused on bias in political journalism, attempting to find how political journalists today can improve the quality of their work for a better informed public. By collecting data from the literature currently available, gaps within said literature were found. Therefore, three experts within the relevant fields of political communications research, political journalism, and editing were asked the same questionnaire in an individual interview setting in order to resolve the unanswered questions. These interviews were used to further the information already available in the literature, while also attempting to fill in the research question gaps.

After the data was …

The Effects Of Social Media On Public Consumption Of News, Journalism And Relationship Building In Public Relations, Heather E. Fissel

Journalism

This study presents information regarding the effects social media has had thus far on the consumption and understanding of news and current events in today’s society. It analyzes how social media has altered traditional news media and what literature predictions are for the future of the journalism profession. This study also presents information regarding how social media has affected public relations and the formation of relationships with stakeholders and publics. It analyzes what literature states on the subjects and takes a closer look at how technology has impacted journalism and public relations curriculum as well. Journalists are facing challenges because …

Manufacturing News: Exploring How Public Relations Content Is Presented As News From An Agenda-Setting Perspective, Katharine R. Gore

Journalism

This study, conducted in San Luis Obispo, California, analyzes and investigates the relationship between public relations professionals and journalists, the role of public relations in news and how often content developed by the public relations industry is later portrayed as news.

Public relations-developed content has a growing presence in news. This is due, in part to the fact that more people work in the public relations industry than do in journalism fields. There is also a symbiotic relationship between the two industries, which is confirmed by existing studies and scholarly texts.

An effort was made by the author to track …

How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson

Journalism

The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup company paired with the …

Gender Representation In Sports Communication, Michelle R. Stiller

Communication Studies

No abstract provided.

Comparative Models Of Cooperative Journalism, Mercedes N. Rodriguez

Journalism

No abstract provided.

Youtube For Doc Burnstein's Ice Cream Lab: Employee Training And Social Media Pr/Marketing Through The Use Of Video Production, Lauren Margaret Scott

Journalism

Every small business owner is looking for ways to improve their customer base and increase their profits with the smallest amount of investment possible. Two of the most important elements of successful small restaurants are consistent employee training and PR/marketing strategies. This paper addresses the importance of effective employee training methods and PR/marketing methods. The effectiveness of YouTube videos is addressed as it pertains to Doc Burnstein’s Ice Cream Lab in Arroyo Grande, California. There is a focus on two-way communication and communication with publics.

Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker

Journalism

No abstract provided.

The Need For Foreign Correspondents: A Cost Benefit Analysis, Haley Petersen

Journalism

This paper includes an examination of the decline in foreign news coverage, the factors contributing to the decline, the implications of decreased coverage in a democratic society, the market for international news, and an explanation of various models of foreign correspondence in relation to the quality of work produced contrasted against the cost of production.