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Full-Text Articles in Social and Behavioral Sciences
A Social Marketing Plan For The Children's Safety Center, Morganne Kaylyn Rhodes
A Social Marketing Plan For The Children's Safety Center, Morganne Kaylyn Rhodes
Graduate Theses and Dissertations
The Children’s Safety Center (CSC) is a nonprofit organization in Springdale, Arkansas, that advocates for child abuse victims in Northwest Arkansas. This thesis project includes a social marketing plan that aims to increase the overall awareness of the CSC and its new prevention programs used to decrease the number of child abuse victims in Northwest Arkansas. The social marketing plan also aims to create behavioral changes that increase participation in prevention programs and social media engagement, in addition to volunteers and donors. The plan was developed based on research on effective nonprofit social marketing plans, research on efficient communication efforts …
Media Framing And Public Opinion Of Refugees: News Coverage Of Hungarian Refugees, 1956-57., Cecelia M. Hunt
Media Framing And Public Opinion Of Refugees: News Coverage Of Hungarian Refugees, 1956-57., Cecelia M. Hunt
Electronic Theses and Dissertations
This thesis examines how United States news media framed Hungarian refugees of the 1956 Hungarian Revolution. It begins with a historical overview of the revolution and an explanation of how the media have framed other refugee groups and influenced American public opinion by doing so. Then the thesis explains how 713 news articles, coded for attributes and value frames, described Hungarian refugees from November 1956 until December 1957. American news media framed Hungarian refugees in a positive way, which matched the positive American public opinion of this particular refugee group. The thesis is divided into five chapters. Chapter one introduces …
A Study Of The Influence Of Branded Messages On Non-Branded Food Items When Presented To 10 To 14-Year-Old Children, Cassandra J. Chinn
A Study Of The Influence Of Branded Messages On Non-Branded Food Items When Presented To 10 To 14-Year-Old Children, Cassandra J. Chinn
Theses, Dissertations and Capstones
Children are more likely to create bonds with foods based on the environmental, socioeconomic and familial influences in their lives during early development stages. They gravitate to foods that are familiar to them and that are positioned with familiarity, creating an opportunity for branded food items to create more of a space in their psyche as part of their identity. Current research looks to reposition those energy-dense foods (commodity vegetables) that can often times be left unbranded, to see if immediate interest in the food items changes. Results found no significance to confirm nor deny a positive correlation in interest …