Social and Behavioral Sciences Commons^™

Links Of Connectedness: A Content Analysis And Industry Survey Comparing The Interactive Options Of Community And Metro Newspaper Web Sites, Cleveland Allin Means

Dissertations

As newspapers struggle to redefine their role in a constantly shifting mass media landscape, this research project studies how one of mass communications’ historically fundamental mediums, the community newspaper, is utilizing its Web presence to connect to readers in innovative ways that might perpetuate loyalty to the local press. A key question is: How can community newspapers utilize their Web sites’ interactive features to maintain useful links of connectedness with local readers, in effect capitalizing on the very technologies that many analysts predict will ultimately render them obsolete?

Through content analysis of newspaper Web site home pages and industry surveys, …

Alternative Weekly And City Magazine Under One Roof: Contemporary Media, Inc.'S “Memphis Flyer” And “Memphis” Magazine, Cory Taylor Cox

Electronic Theses and Dissertations

This thesis studies the media of alternative weekly publications through a case study of the Memphis Flyer and its relationship with sister publication Memphis magazine, both under the umbrella of Contemporary Media, Inc. History of the publications, targeted demographics and business models will be taken into account to answer proposed research questions. The publications prominence in local media as well as their relationship to the traditional city paper, The Commercial Appeal, is recognized, along with the company's plans for adaptation to new trends in online journalism.