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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Will The Real News Reporters Please Stand Up?: A Study Of Bias In The Media, Hannah Claussen
Will The Real News Reporters Please Stand Up?: A Study Of Bias In The Media, Hannah Claussen
Mahurin Honors College Capstone Experience/Thesis Projects
The goal of my project is to define what news media bias is and examine its history and the effects it currently has on our country and democracy. I will examine its electoral effects as well as how media bias has contributed to lower trust in the news media as a whole.
My project will consist of a general news story on the subject of media bias; a smaller news story focusing on the history of media bias and public perception of the press; an abbreviated research paper on newspaper endorsements and their efficacy in a modern news landscape; and …
The Age Of The Advertorial: Incorporating Sponsored Content Into The Newsroom, Hayley Robb
The Age Of The Advertorial: Incorporating Sponsored Content Into The Newsroom, Hayley Robb
Mahurin Honors College Capstone Experience/Thesis Projects
During a time when news is fast, frequent and easier to find than ever, it has become harder for news outlets to not only generate revenue but to establish a need with their readers. Sponsored content pieces, also referred to as native advertising, have offered creative solutions to this problem for student media groups and professional news outlets across the country.
Using WKU’s first-ever content agency, Cherry Creative, as a case study and by analyzing various other news outlets in the U.S., this project aims to develop a series of recommendations for the future of Cherry Creative and student media, …