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Social and Behavioral Sciences Commons™

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Journalism Studies

Series

2018

Journalism Faculty Publications

Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

Clearcut Persuasion? Audience Cognition Of Mediated Environmental Advertising Through The Lens Of The Elaboration Likelihood Model, Derek Moscato May 2018

Clearcut Persuasion? Audience Cognition Of Mediated Environmental Advertising Through The Lens Of The Elaboration Likelihood Model, Derek Moscato

Journalism Faculty Publications

Through the theoretical lens of Petty and Cacioppo’s Elaboration Likelihood Model (ELM) and using the case of Oregon Wild and its campaign against clear-cut logging on public lands, this study explores the impact of media coverage of contentious activist advertising on audiences. A survey with experimental conditions measures attitudes of audiences exposed to this interplay of advocacy communication. The study assesses partiality toward the sponsor organization, a willingness by the target audience to act on its behalf, and an understanding of the central environmental issue. Differences between gender in reception of the campaign and coverage also are examined. By examining …

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Hashtag Activism As A Form Of Political Action: A Qualitative Analysis Of The #Bringbackourgirls Campaign In Nigerian, Uk, And U.S. Press, Sylvester Senyo Ofori-Parku, Derek Moscato Jan 2018

Hashtag Activism As A Form Of Political Action: A Qualitative Analysis Of The #Bringbackourgirls Campaign In Nigerian, Uk, And U.S. Press, Sylvester Senyo Ofori-Parku, Derek Moscato

Journalism Faculty Publications

Researchers have argued that social media such as Twitter redistribute news media’s power over how issues are framed to scattered networks of activists and citizens. But what happens when an online campaign such as #BringBackOurGirls against Boko Haram’s kidnapping of Nigerian schoolgirls garners global media coverage? Using qualitative frame analysis, this study assesses how news media in Nigeria, the United Kingdom, and the United States framed the #BBOG activism campaign and finds key differences in news coverage. Despite Twitter’s potential for “networked framing” and diffusing news media’s power over discourses, the differential framing and localization of #BBOG in the United …

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The Polar Silk Road In The Popular Press: Global Media Framing Of China’S 2018 Arctic Policy White Paper, Derek Moscato Jan 2018

The Polar Silk Road In The Popular Press: Global Media Framing Of China’S 2018 Arctic Policy White Paper, Derek Moscato

Journalism Faculty Publications

China’s issuance of its 2018 Arctic Policy white paper, calling for a “Polar Silk Road,” provides a unique lens into how narratives about China are fostered in global news outlets. The white paper, garnering headlines from international media outlets, provided the kind of foreign policy milestone that allowed journalists to develop a narrative about the country’s interest and actions in the polar sphere. Drawing from media framing theory, this study seeks to establish how three prominent media outlets from North America, Europe, and Asia covered China’s highprofile Arctic publication. Using news stories and a qualitative analysis, this paper’s analysis offers …

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Shahan Mufti - Edward C. And Mary S. Peple Library Lecture, Shahan Mufti Jan 2018

Shahan Mufti - Edward C. And Mary S. Peple Library Lecture, Shahan Mufti

Journalism Faculty Publications

Professor Shahan Mufti, Associate Professor of Journalism, is the author of The Faithful Scribe: A Story of Islam, Pakistan, Family, and War, published in 2013 by Other Press. The Faithful Scribe is deeply relevant to the world and to our campus today and the book was chosen as the 2017-2018 “One Book” for the university campus. On February 18, 2018, Professor Mufti delivered the university's Edward C. and Mary S. Peple Library Lecture for the One Book, One Richmond Program culminating event. The lecture text is available by using the above download button.

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