Social and Behavioral Sciences Commons^™

Challenging The Lion In Its Den: Dilemmas Of Gender And Media Activism In South Africa, Margaretha Geertsema-Sligh

Scholarship and Professional Work - Communication

Media activism groups work to bring about change in the mainstream media, but their gains are often limited. Drawing on theories of the political function of news in a democracy, media sociology, and feminism, this article focuses on the specific experience of Gender Links, a Southern African gender and media organization founded in 2001. An analysis of institutional materials and 25 in-depth interviews shows that Gender Links is using a professional-technical approach to feminist media activism that is insufficient in bringing about deep and long-term change on an ideological level. It is suggested that Gender Links could benefit from more …