Social and Behavioral Sciences Commons^™

Media Relations: Issues And Strategies, Jane Johnston

Jane Johnston

A thorough introduction to the essential skills of working with the media, for public relations students and professionals.

Media relations is one of the most tangible and visible areas of public relations practice. It requires specialised skills, expertise about the media and its practices, and an understanding of current affairs and issues. It uses the practical tools of the media release, media conference and media kits, combined with management skills of advising about best practice within an organisation, and it is based on open relationships with journalists and other media professionals.

Media Relations provides a practical and thorough introduction to …