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Social and Behavioral Sciences Commons

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Journalism Studies

Conference

2017

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Full-Text Articles in Social and Behavioral Sciences

Overcoming The Dark Side: Seeing Through The Spin Of Public Relations In The News, Samantha Stanley Aug 2017

Overcoming The Dark Side: Seeing Through The Spin Of Public Relations In The News, Samantha Stanley

First Global News Literacy Conference

In its current state, news literacy curriculum covers all the information types that consumers will see when they read, watch, listen to, and interact with news content. While current lessons do explain how press releases distribute information in the “promotion / publicity” neighborhood, there is much more nuance to the practice of PR that impacts information people read as ‘news’. In today’s climate of political spin cycles, it is more important than ever for news consumers to understand what public relations is and how its strategies influence news content. Because the practice of public relations is so often misunderstood and …