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Full-Text Articles in Social and Behavioral Sciences

Electronic Media Written In Albanian A Mean Of Appropriately Informing The Audience, Respectively Media Of Kosovo, Ferid Selimi Oct 2018

Electronic Media Written In Albanian A Mean Of Appropriately Informing The Audience, Respectively Media Of Kosovo, Ferid Selimi

UBT International Conference

Due to the fact that media in Kosovo is in itself an industry which consistently provides information and thereafter transmits it to the public, it’s worth emphasizing that its activity is regulated by law and the respective legal acts that are concerned with Media. Consequently, lack of respecting those rules that derive from normative legal acts, Media comprises in itself a precedent of disrespecting legal acts. According to Media scholars, the authenticity is the underlying aspect of evoking trustworthiness, which is enhanced by consciousness that is the gist of information. The course of technological developments has brought above changes as …


Impact Of Technology And Internet On The Media Market In Kosovo, In Daily Print Newspapers And Online Newspapers, Fatime Lumi, Ferid Selimi Oct 2018

Impact Of Technology And Internet On The Media Market In Kosovo, In Daily Print Newspapers And Online Newspapers, Fatime Lumi, Ferid Selimi

UBT International Conference

Development of information technology and internet in Kosovo, particularly during 2010-2018, has strongly affected the decrease in edition of printed newspapers, whereas on the other hand there is witnessed an increase in the number of users of online media who would rather appreciate to acquire information through those sources rather than other means of information. Express Newspaper is among the most printed newspapers, but it has recently passed from hard copy version to online one. Due to the fact that it mainly operates online it has increasingly boosted the number of readers. Whereas Newspaper “Koha Ditore”, along with the printed …


Insulting And Denigrating Language In Media, Anisa Rada Oct 2017

Insulting And Denigrating Language In Media, Anisa Rada

UBT International Conference

The Internet is a network that consists of millions of private, public, academic, business and government networks, both local and global, linked by a wide array of electronic, wireless, and optical networking technologies. By increasing the use of the Internet and the creation of computer networks has increased the significance of what is called "internet language". Since the internet gives space for free expression to everyone, this working paper aims to give examples and to reveal the fact that this freedom has been misused in the name of freedom of expression through hate speech, defamation and prejudice expressed through comments. …


The Impact Of Television Debates In Persuasion, Kaltrina Ajeti Oct 2017

The Impact Of Television Debates In Persuasion, Kaltrina Ajeti

UBT International Conference

The media have a significant impact on the process of changing attitudes (Persuasion). This research measures the impact of political television debates on the audience of Kosovo. The first phase includes the identification and monitoring of the most-watched political debates on the most influential televisions in Kosovo such as: RTK1, KTV, RTV21 and Klan Kosova. The second phase involves the survey of 100 respondents of different ages and places, thus ensuring diversity in age and residence. Data collection and analysis is done through the Statistical Package for Social Sciences (SPSS). The outcomes did not support the first hypothesis that 'TV …


Ideal Model Of Online Journalism, Not Followed In Kosovo And Region, Safet Zejnullahu Oct 2017

Ideal Model Of Online Journalism, Not Followed In Kosovo And Region, Safet Zejnullahu

UBT International Conference

In the process of seeking to fulfill the audience needs from online journalism, the World’s most mportant medias have managed to perform and finalize the experiment “eye-follower”. As a result, reader’s areas of interest while they are browsing the internet while using information technology equipment are obtained. Therefore, CCN, BBC and The Guardian used the data from this experiment in order to design their online portals, and also in the way how they are going to write articles, together with the ilustration of other elements. Moreover, this paper covers the research of using the approach of this experiment also in …


Facebook As A New Media - Cultural And Communication Phenomenon Of Globalization, Liljana Siljanovska Oct 2017

Facebook As A New Media - Cultural And Communication Phenomenon Of Globalization, Liljana Siljanovska

UBT International Conference

The Internet social communication is a supplement and extension of the traditional social behavior. It has been proven that the more individuals in communicative realities are connected, communicate tete-a-tete, they more commonly use other media for mutual communication, including Internet social communication. In fact, the new media, or social networks, upgrade traditional social behavior without having to increase or decrease it. The term "reality" is increasingly virtualized and falls under the influence of the media that is expressing the multifunctionality that gives dimension, shape and transforms the public. The theoretical reorganization of space and time generalizes the communication content and …


New Media In Kosovo – The Subliminal Megaphone Of Deliberate Political Messages, Gjylije Rexha Oct 2017

New Media In Kosovo – The Subliminal Megaphone Of Deliberate Political Messages, Gjylije Rexha

UBT International Conference

The new media are the newest platform serving the creation of a pseudo-environment that is desirable by the political factors in Kosovo. This paper elaborates the impact on the quality of political news of such reporting model that substitutes the principles of impartiality, objectivity, accuracy and so on, with the ready-made news by the political actors. As the content analyses and semi-structured interviews with journalists indicates, the traditional principles of journalism in covering politics have been reduced to transmitting in full the political statements, thus straying from the quest for the truth and from reporting on the political realities. By …


The Youth, Their Viewership And Trustworthiness Towards Kosovo’S Televisions, Ferid Selimi Oct 2017

The Youth, Their Viewership And Trustworthiness Towards Kosovo’S Televisions, Ferid Selimi

UBT International Conference

National and private televisions in Kosovo pay a great importance to informative programs with the aim to increase the viewership and trustworthiness of television programs. This paperwork estimates the viewership and trustworthiness of a wide range of Kosovo televisions. In the framework of this paperwork is use the method of carrying out quetionnaires, where 25 young boys and girls aged betweed 19-25 have answered the respective questions. From this questionnaire it was analysed a wide range of National and private commercial televisions. It was concluded that at the vast majority of youngsters follow different informative TV channels, as well as …


Power-Broking From Brussels: Serbia, Kosovo Tensions Flex The Eu's Foreign Policy Prowess, Ismet Hajdari Oct 2017

Power-Broking From Brussels: Serbia, Kosovo Tensions Flex The Eu's Foreign Policy Prowess, Ismet Hajdari

UBT International Conference

The attractiveness of being a member of the EU for countries outside the Union has enabled the Union to begin demanding from candidate countries that they solve the problems they have with others, in particular their neighbours. Thanks to the appeal of its enlargement and conditionality as its main tool, the EU has started to play the role of a power broker in the rest of non-EU Europe. Particularly the Brussels-guided dialogue between Kosovo and Serbia since March 2011 with the main goal of “normalizing” relations between the two has seen the EU shift to an authentic peacemaker. By applying …