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Kulshan Gives: Helping A Nonprofit Choir Create A Culture Of Giving, Emily Jackson, Schuyler Shelloner
Kulshan Gives: Helping A Nonprofit Choir Create A Culture Of Giving, Emily Jackson, Schuyler Shelloner
Scholars Week
How can a nonprofit organization change from a culture of caring to a culture of giving? Emily Jackson, Schuyler Shelloner and Emma Calvert sought to answer that question in Fall 2020 during their public relations course, Research and Campaigns. They formed the Skyline Group agency and developed a PR campaign proposal for the Kulshan Chorus. This nonprofit, social-justice-oriented choir wanted to raise awareness about their mission, increase funding and involve more choir members in more community outreach. In response to their request for proposal, the Skyline Group conducted research, defined target audiences and created a 53-page campaign booklet with deliverables …