Social and Behavioral Sciences Commons^™

"The Destruction Of A Legacy" Agenda Setting And The Bill Cosby Sexual Assault Allegations, Larissa TeráN

Graduate Research Symposium (GCUA) (2010 - 2017)

Media scandal has been a contributing factor to the American culture for centuries. However, ambiguity and pre-conceived notions arise when the media scandal is framed differently by various mediated outlets. This study investigates media scandal by examining the Bill Cosby sexual assault allegations and how the scandal is framed by the media. This study utilized agenda setting theory to explore the argument that the public will think of the Cosby scandal as highly important due to frequent exposure and how the media presents and frames the stories on this subject could ultimately impact public opinion on issues such as power, …