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The Age Of The Advertorial: Incorporating Sponsored Content Into The Newsroom, Hayley Robb
The Age Of The Advertorial: Incorporating Sponsored Content Into The Newsroom, Hayley Robb
Mahurin Honors College Capstone Experience/Thesis Projects
During a time when news is fast, frequent and easier to find than ever, it has become harder for news outlets to not only generate revenue but to establish a need with their readers. Sponsored content pieces, also referred to as native advertising, have offered creative solutions to this problem for student media groups and professional news outlets across the country.
Using WKU’s first-ever content agency, Cherry Creative, as a case study and by analyzing various other news outlets in the U.S., this project aims to develop a series of recommendations for the future of Cherry Creative and student media, …