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Articles 1 - 15 of 15
Full-Text Articles in Social and Behavioral Sciences
Clearcut Persuasion? Audience Cognition Of Mediated Environmental Advertising Through The Lens Of The Elaboration Likelihood Model, Derek Moscato
Clearcut Persuasion? Audience Cognition Of Mediated Environmental Advertising Through The Lens Of The Elaboration Likelihood Model, Derek Moscato
Journalism Faculty Publications
Through the theoretical lens of Petty and Cacioppo’s Elaboration Likelihood Model (ELM) and using the case of Oregon Wild and its campaign against clear-cut logging on public lands, this study explores the impact of media coverage of contentious activist advertising on audiences. A survey with experimental conditions measures attitudes of audiences exposed to this interplay of advocacy communication. The study assesses partiality toward the sponsor organization, a willingness by the target audience to act on its behalf, and an understanding of the central environmental issue. Differences between gender in reception of the campaign and coverage also are examined. By examining …
Hashtag Activism As A Form Of Political Action: A Qualitative Analysis Of The #Bringbackourgirls Campaign In Nigerian, Uk, And U.S. Press, Sylvester Senyo Ofori-Parku, Derek Moscato
Hashtag Activism As A Form Of Political Action: A Qualitative Analysis Of The #Bringbackourgirls Campaign In Nigerian, Uk, And U.S. Press, Sylvester Senyo Ofori-Parku, Derek Moscato
Journalism Faculty Publications
Researchers have argued that social media such as Twitter redistribute news media’s power over how issues are framed to scattered networks of activists and citizens. But what happens when an online campaign such as #BringBackOurGirls against Boko Haram’s kidnapping of Nigerian schoolgirls garners global media coverage? Using qualitative frame analysis, this study assesses how news media in Nigeria, the United Kingdom, and the United States framed the #BBOG activism campaign and finds key differences in news coverage. Despite Twitter’s potential for “networked framing” and diffusing news media’s power over discourses, the differential framing and localization of #BBOG in the United …
The Polar Silk Road In The Popular Press: Global Media Framing Of China’S 2018 Arctic Policy White Paper, Derek Moscato
The Polar Silk Road In The Popular Press: Global Media Framing Of China’S 2018 Arctic Policy White Paper, Derek Moscato
Journalism Faculty Publications
China’s issuance of its 2018 Arctic Policy white paper, calling for a “Polar Silk Road,” provides a unique lens into how narratives about China are fostered in global news outlets. The white paper, garnering headlines from international media outlets, provided the kind of foreign policy milestone that allowed journalists to develop a narrative about the country’s interest and actions in the polar sphere. Drawing from media framing theory, this study seeks to establish how three prominent media outlets from North America, Europe, and Asia covered China’s highprofile Arctic publication. Using news stories and a qualitative analysis, this paper’s analysis offers …
Shahan Mufti - Edward C. And Mary S. Peple Library Lecture, Shahan Mufti
Shahan Mufti - Edward C. And Mary S. Peple Library Lecture, Shahan Mufti
Journalism Faculty Publications
Professor Shahan Mufti, Associate Professor of Journalism, is the author of The Faithful Scribe: A Story of Islam, Pakistan, Family, and War, published in 2013 by Other Press. The Faithful Scribe is deeply relevant to the world and to our campus today and the book was chosen as the 2017-2018 “One Book” for the university campus. On February 18, 2018, Professor Mufti delivered the university's Edward C. and Mary S. Peple Library Lecture for the One Book, One Richmond Program culminating event. The lecture text is available by using the above download button.
The Political Economy Of Arctic Reality Television: The Spatial Communication Of Ice Road Truckers & Deadliest Catch, Derek Moscato
The Political Economy Of Arctic Reality Television: The Spatial Communication Of Ice Road Truckers & Deadliest Catch, Derek Moscato
Journalism Faculty Publications
Transformative technological, environmental, and political events in recent years have converged to emphasize a turn to spatialization within the study of media and communication, in particular within studies of the political economy of media. The Arctic, as a global region denoted by economic growth, ecological transformation, and increasingly dynamic international politics, presents a natural focal point for the impact of spatial media. This study examines both History Channel’s reality television program Ice Road Truckers and its Discovery Channel counterpart Deadliest Catch, including the programs’ histories and their implicit or direct roles in influencing discourse about the Arctic and sub-Arctic’s …
Cultural Resiliency And The Rise Of Indigenous Media: Book Review Of "The New Media Nation: Indigenous Peoples And Global Communication" By Valerie Alia, Derek Moscato
Journalism Faculty Publications
Valerie Alia’s book, The New Media Nation: Indigenous Peoples and Global Communication (New York: Berghahn Books, 2012, 270 pp.), points the way to major communication breakthroughs for traditional communities around the world, in turn fostering a more democratic media discourse. From Canada to Japan, and Australia to Mexico, this ambitious and wide-reaching work examines a broad international movement that at once protects ancient languages and customs but also communicates to audiences across countries, oceans, and political boundaries. The publication is divided roughly into five sections: The emergence of a global vision for Indigenous communities scattered around the world; government policy …
Media Portrayals Of Hashtag Activism: A Framing Analysis Of Canada’S #Idlenomore Movement, Derek Moscato
Media Portrayals Of Hashtag Activism: A Framing Analysis Of Canada’S #Idlenomore Movement, Derek Moscato
Journalism Faculty Publications
The confluence of activism and social media—legitimized by efforts such as the Arab Spring and Occupy Movements—represents a growing area of mainstream media focus. Using Canada’s #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representing activism borne of social media such as Twitter, and how such activism can ultimately have an impact in political and public policy debates. A qualitative framing analysis is used to identify frames present in media reporting of #IdleNoMore during its first two months by two prominent Canadian publications. Emergent frames show that hashtag activism as a …
Micro Agenda Setters: The Effect Of Social Media On Young Adults’ Exposure To And Attitude Toward News, Donghee Yvette Wohn, Brian J. Bowe
Micro Agenda Setters: The Effect Of Social Media On Young Adults’ Exposure To And Attitude Toward News, Donghee Yvette Wohn, Brian J. Bowe
Journalism Faculty Publications
Social media services like Facebook and Twitter are playing an increasingly large role as sources of news. This article investigates the ways the composition of social media networks affects people’s exposure to and attitude toward news. Focus groups (N=31) and in-depth interviews (N=15) with young adults of varying ethnicity and country of origin showed that people’s networks on social media function as micro agenda setters. The characteristics of people in one’s network can facilitate negative effects such as echo chambers and spirals of silence but can also unfold new perspectives and create awareness of topics not covered by legacy media.
The Brand Behind The Activism: Patagonia’S Damnation Campaign And The Evolution Of Corporate Social Responsibility, Derek Moscato
The Brand Behind The Activism: Patagonia’S Damnation Campaign And The Evolution Of Corporate Social Responsibility, Derek Moscato
Journalism Faculty Publications
Patagonia’s 2014 documentary DamNation marks a compelling and unconventional milestone in the evolution of corporate social responsibility (CSR) as public relations practice. The company drew from commercial acumen but also grassroots organizing, moving its CSR initiative closer to a form of social and environmental activism. This study, especially relevant for strategic communicators focused on CSR and sustainability issues, assesses DamNation’s impact upon Patagonia’s audience in terms of message effectiveness, company reputation, and willingness to act on Patagonia’s behalf in addressing the issue of dams. An online survey with experimental conditions was used to measure audience views on Patagonia’s campaign, as …
The 'Get Fisher' Squad, Ron C. Judd
The 'Get Fisher' Squad, Ron C. Judd
Journalism Faculty Publications
Expanding on his recent History Master's thesis, veteran Seattle Times reporter and adjunct Western Washington University Journalism instructor Ron Judd examines the successful 1930s ‘Red Scare’ political campaign to remove Western Washington College of Education President Charles H. Fisher from office. Judd's presentation places Fisher's firing for the first time in the context of local and national anti-communist, "super-patriot" political trends. His study, based on archival research conducted in the collections of Heritage Resources, places Fisher squarely in the crossfire of a prolonged, bitter political war between New Deal liberals and old-guard conservatives in Bellingham, and examines whether the forced …
The Fisher Documents: Clash Of Ideological Warriors, Ron C. Judd
The Fisher Documents: Clash Of Ideological Warriors, Ron C. Judd
Journalism Faculty Publications
The most intriguing find in recently discovered documents about the firing of Charles H. Fisher from Western Washington College of Education, now Western Washington University, is the only known copy of a typed transcript of a remarkable, closed-door Board of Trustees meeting on May 22, 1935. That evening, Bellingham Herald manager and editor Frank Sefrit and a half-dozen other accusers met Fisher and the three-member college Board of Trustees face to face to lay out accusations against the popular president. These proceedings, until now only known to participants, took on the air of a trial, and were documented word-for-word by …
Coproduction Or Cohabitation: Are Anonymous Online Comments On Newspaper Websites Shaping News Content?, Carolyn E. Nielsen
Coproduction Or Cohabitation: Are Anonymous Online Comments On Newspaper Websites Shaping News Content?, Carolyn E. Nielsen
Journalism Faculty Publications
The technology that allows readers to post anonymous online comments on newspaper websites gives readers unprecedented opportunities to participate, but poses challenges to the journalistic value of transparency, practice of gatekeeping, and conception of expertise. This nationwide survey of 583 US journalists explores whether the technology has affected their work practices, workplaces, or news coverage. The study, grounded in social shaping of technology theories, finds that journalists are not opposed to sharing their web platforms with readers’ comments, but dislike user anonymity and ignore reader input. Despite the technological affordance that provides journalists a means to receive instant, global feedback …
An Andragogical Approach To Developing Dialogic Learning Through Wikis, Brian J. Bowe, Jennifer Hoewe, Geri Alumit Zeldes
An Andragogical Approach To Developing Dialogic Learning Through Wikis, Brian J. Bowe, Jennifer Hoewe, Geri Alumit Zeldes
Journalism Faculty Publications
This article examines the effectiveness of using wikis for collaborative projects in college journalism classrooms, with the principles of andragogy as a framework. The use of wikis in two journalism courses at a large university in the American Midwest illustrates how wikis can encourage learners to become more self-directed by engaging in online collaborative writing about how best to produce reports about diverse populations. Two case studies are related to journalistic best practices in the coverage of two sensitive topics: Islam and immigration. The content of these wikis was compiled into best-practices documents that informed the students’ subsequent coursework. The …
Clash Of Coverage: Cultural Framing In U.S. Newspaper Reporting On The 2011 Protests In Bahrain, Brian J. Bowe, Jennifer Hoewe
Clash Of Coverage: Cultural Framing In U.S. Newspaper Reporting On The 2011 Protests In Bahrain, Brian J. Bowe, Jennifer Hoewe
Journalism Faculty Publications
Samuel Huntington’s clash of civilizations paradigm was established after the Cold War to explain an emerging new world order and was utilized in the cultural framing hypothesis’ explanation of U.S. news coverage of conflicts. Through content analysis of three major U.S. newspapers’ coverage of the 2011 protests in Bahrain, this study uses the cultural framing hypothesis to determine if a clash of civilizations shaped news stories. The results largely support the hypothesis and Huntington’s paradigm.
Cosmopolitanism And Suppression Of Cyber-Dissent In The Caucasus: Obstacles And Opportunities For Social Media And The Web, Brian J. Bowe, Michigan State University, Robin Blom
Cosmopolitanism And Suppression Of Cyber-Dissent In The Caucasus: Obstacles And Opportunities For Social Media And The Web, Brian J. Bowe, Michigan State University, Robin Blom
Journalism Faculty Publications
Around the world, social media offer an informal virtual space for citizens who feel disenfranchised to connect socially. But for those who live in countries such as the three former Soviet republics of the Caucasus — where free expression is curtailed and official news outlets are under government censorship — information and communication technology (ICT) offers an increasingly important alternative vehicle for political expression. Recent developments in Tunisia, Egypt, and Iran demonstrate how blogging and social media tools may fulfill a crucial role for non-journalists and oppositional groups that journalism serves in more democratic societies. This article considers the use …