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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Links Of Connectedness: A Content Analysis And Industry Survey Comparing The Interactive Options Of Community And Metro Newspaper Web Sites, Cleveland Allin Means
Links Of Connectedness: A Content Analysis And Industry Survey Comparing The Interactive Options Of Community And Metro Newspaper Web Sites, Cleveland Allin Means
Dissertations
As newspapers struggle to redefine their role in a constantly shifting mass media landscape, this research project studies how one of mass communications’ historically fundamental mediums, the community newspaper, is utilizing its Web presence to connect to readers in innovative ways that might perpetuate loyalty to the local press. A key question is: How can community newspapers utilize their Web sites’ interactive features to maintain useful links of connectedness with local readers, in effect capitalizing on the very technologies that many analysts predict will ultimately render them obsolete?
Through content analysis of newspaper Web site home pages and industry surveys, …