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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Call Of The Chorus Frog: An Undergraduate Experience In Field Research In The Elwha River Basin, Nicole Vandeputte
Call Of The Chorus Frog: An Undergraduate Experience In Field Research In The Elwha River Basin, Nicole Vandeputte
WWU Honors College Senior Projects
In scientific disciplines, students are not often taught to write in a way that is easily understood by people outside of their field. It is my goal to learn to communicate scientific research to a broad audience in a way that is both understandable and interesting. In spring of 2019, I participated in Huxley’s environmental science field camp. We traveled to the Elwha River basin in Olympic National Park and conducted wildlife research projects of our own design. My group’s research assessed amphibian habitat in two areas of the park, one of which was recently exposed after the removal of …
The Brand Behind The Activism: Patagonia’S Damnation Campaign And The Evolution Of Corporate Social Responsibility, Derek Moscato
The Brand Behind The Activism: Patagonia’S Damnation Campaign And The Evolution Of Corporate Social Responsibility, Derek Moscato
Journalism Faculty Publications
Patagonia’s 2014 documentary DamNation marks a compelling and unconventional milestone in the evolution of corporate social responsibility (CSR) as public relations practice. The company drew from commercial acumen but also grassroots organizing, moving its CSR initiative closer to a form of social and environmental activism. This study, especially relevant for strategic communicators focused on CSR and sustainability issues, assesses DamNation’s impact upon Patagonia’s audience in terms of message effectiveness, company reputation, and willingness to act on Patagonia’s behalf in addressing the issue of dams. An online survey with experimental conditions was used to measure audience views on Patagonia’s campaign, as …