Social and Behavioral Sciences Commons^™

Uses And Gratifications Of Digital Media: The Case Of Live Blogs, Mirjana Pantic

Doctoral Dissertations

This dissertation employs a uses and gratification approach to investigate users’ motivations for reading live blogs, their attitudes toward this journalistic format, and participation in live blogging. A survey instrument was utilized in the study to obtain responses from 339 volunteer participants about the ways they use live blogs in the changing media ecosystem. Building upon the argument that new media can gratify a broader set of users’ needs compared with legacy media, the study combined traditional with contemporary gratifications of media to determine what gratifications users seek in live blogs. The study results showed that immediacy, which is a …