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Full-Text Articles in Social and Behavioral Sciences
Political Advertising In Kuwait - A Functional Discourse Analysis, Jasem Alqaseer
Political Advertising In Kuwait - A Functional Discourse Analysis, Jasem Alqaseer
Theses and Dissertations
Most political advertising studies focus on the U.S. or other western democracies like the U.K. and other European countries. In general, political advertising studies focused on the content of political advertising especially on the subject of issues vs. images in advertising. In addition, many studies of political advertising content focus on the topic of negative advertising. The practice of political advertising has been found to vary depending on the political and media structure within a country as well as cultural and legal elements. Therefore, the gap in the literature about the practice of political advertising in the Middle-East is worth …
The Westernization Of Advertisements Published In Kuwaiti Newspapers From 1992 To 2012; A Content Analysis, Farah Taleb Alrefai
The Westernization Of Advertisements Published In Kuwaiti Newspapers From 1992 To 2012; A Content Analysis, Farah Taleb Alrefai
Theses and Dissertations
The purpose of this study is to evaluate the degree of Westernization in advertisements published in major Kuwaiti daily newspapers over the past 21 years (1992-2012). Utilizing a quantitative content analysis, the diffusion of Westernization into the content and form of the advertisements was analyzed. Specifically, a sample of 584 advertisements published on the front pages of AlQabas and AlWatan Kuwaiti dailies from 1992 to 2012 were examined. The advertisements were analyzed to detect the increase and/or decrease of the presence of 12 Westernization attributes. These attributes are: product/ brand origin (Western or local), Western models and or local models, …