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Social and Behavioral Sciences Commons™
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- College of Journalism and Mass Communications: Faculty Publications (2)
- College of Journalism and Mass Communications: Theses (2)
- College of Journalism and Mass Communications: Professional Projects (1)
- Department of Teaching, Learning, and Teacher Education: Dissertations, Theses, and Student Research (1)
Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Video 101: Video Production Basics, Visually Explained, Chris Flanery
Video 101: Video Production Basics, Visually Explained, Chris Flanery
College of Journalism and Mass Communications: Professional Projects
As video becomes more prevalent in all aspects of life, the demand for competent video production skills continues to grow. Having the technical literacy to capture professional-level video is highly sought-after and begins with proper education and training. This project found the process for learning video production often fails to maximize on its full potential. Despite being a visual medium, most individuals surveyed and interviewed for this project who work in the video production industry report visuals are rarely used to demonstrate fundamental concepts in learning video production. These same individuals and additional research indicate visual aids help illustrate many …
Developing The Next-Generation Don Draper, Valerie K. Jones
Developing The Next-Generation Don Draper, Valerie K. Jones
College of Journalism and Mass Communications: Faculty Publications
Technology and the proliferation of data have transformed the advertising industry. Those with digital and analytical skills are now more employable than those with “traditional” advertising skills. At the same time, colleges and universities face increasing emphasis on job placement rates. Are advertising programs providing students with the skills needed to win jobs today and become successful employees tomorrow? Today’s “next-generation Don Drapers” must be fluent not only in creativity and big ideas but also in analysis and Big Data.
A Qualitative Study Of The Effectiveness Of The University Of Nebraska-Lincoln's Journalism Program For Preparing Students For The Workplace, Sarah Anne Carter Rosenbaum
A Qualitative Study Of The Effectiveness Of The University Of Nebraska-Lincoln's Journalism Program For Preparing Students For The Workplace, Sarah Anne Carter Rosenbaum
College of Journalism and Mass Communications: Theses
Journalism is changing at a rapid pace with every new technology and tool being released. Within the past year, Twitter’s Vine, Instagram video, and Google Glass are examples of technology that has emerged and journalists have incorporated them into their news coverage. Journalism education is faced with the task of figuring out how to best educate journalists so they are prepared for the current workplace. The balance is sought between teaching traditional journalism skills and knowledge and teaching the ability to use the latest technology. The University of Nebraska-Lincoln’s College of Journalism and Mass Communications (UNL CoJMC) has made changes …
What Did You Learn In School Today?: The Recursive Relationship Between Media Coverage Of Public Education And The Crafting Of Education Policy, Elisabeth Reinkordt
What Did You Learn In School Today?: The Recursive Relationship Between Media Coverage Of Public Education And The Crafting Of Education Policy, Elisabeth Reinkordt
Department of Teaching, Learning, and Teacher Education: Dissertations, Theses, and Student Research
How does the public learn about issues in contemporary education policy? While changes in the economics of the media industry have shifted the mass media landscape, local communities continue to receive information about the state of their local schools primarily through local newspapers or television stations. It is arguably the most important task of a local paper to provide education coverage, as the schools are often the primary beneficiary of local tax revenues. This thesis reviews the literature surrounding the interface between education reporting and the crafting of education policy, examines the way in which education stories are framed by …
Let Us Rank Journalism Programs, Joseph Weber
Let Us Rank Journalism Programs, Joseph Weber
College of Journalism and Mass Communications: Faculty Publications
Unlike law, business, and medical schools, as well as universities in general, journalism schools and journalism programs have rarely been ranked. Publishers such as U.S. News & World Report, Forbes, Bloomberg Businessweek, and Washington Monthly do not pay them much mind. What is the best journalism school in the country? The top ten undergraduate and graduate schools? It is impossible to know. That should change, and the Association for Education in Journalism and Mass Communication (AEJMC) should lead the way. It should develop a ranking system that would be helpful to anyone interested, especially because federal policy makers soon will …
Student Perceptions Of Digital Textbooks In A College Nursing Program, Alan D. Eno
Student Perceptions Of Digital Textbooks In A College Nursing Program, Alan D. Eno
College of Journalism and Mass Communications: Theses
The purpose of this research was to study the use of digital textbooks in a small liberal arts college. The research was a mixed methods descriptive study using a pre and post survey to determine student perceptions of the technology. Findings indicated that students needed training in the installation and use of digital textbooks. Findings also indicated the need for further research into what students understand about using digital textbooks. Recommendations are for the college to institute training sessions to teach students how to use the digital textbooks.