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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem
An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem
College of Journalism and Mass Communications: Theses
The fast-growing social media site, Twitter, is growing in popularity among Americans from all walks of life, including farmers who are using it to share information with other farmers and consumers. This thesis expands on Uses and Gratifications Theory by looking at how farmers are using the social media site to promote agriculture and reach out to others. Based on a qualitative analysis completed on 22 interviews with farmers, four major purposes for using Twitter came to light: (1) Farmers are using Twitter to seek information; (2) they are using it as a tool to lead others within the agricultural …
User Motivation: Likability And Usability Of An Agricultural Web Site, Vishal Singh
User Motivation: Likability And Usability Of An Agricultural Web Site, Vishal Singh
College of Journalism and Mass Communications: Theses
Web communications has become a critical component of mass communications and media today. Web sites must be user-friendly if they are to communicate effectively. This study examines the relationship between user motivation and the likability and usability of web sites. Web designers, stakeholders, and web site owners need to pay close attention to the likability and usability of a web site since these are key components of its credibility.
A key finding of this study indicates there is not a direct relationship between likability of a web site and its usability. Often, web designers and web site owners judge web …