Social and Behavioral Sciences Commons^™

Study Of Convergence In Nebraska Newspapers, Kathryn L. Schindler

College of Journalism and Mass Communications: Theses

This thesis studies Nebraska newspapers and their efforts to converge with Web, multimedia, radio, or television entities. It also studies the efforts by Nebraska newspapers to converge reporter roles and organizational roles. Paper surveys were sent and in-person interviews were conducted in Nebraska during the 2009-2010 academic year. The results showed more examples of multimedia convergence than role or organizational convergence. Nebraska publishers and editors say they do not want to attempt convergence or multimedia products just to be trendy. They say convergence has to make sense, be useful, and be profitable for their individual businesses, staff, and communities.
Advisor: …