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Social and Behavioral Sciences Commons™
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- Journalism (3)
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Articles 1 - 10 of 10
Full-Text Articles in Social and Behavioral Sciences
Resolving The Civilian-Military Divide Through An Examination Of Select Members Of The United States Army Profession, Caitlin Bankhead
Resolving The Civilian-Military Divide Through An Examination Of Select Members Of The United States Army Profession, Caitlin Bankhead
Masters Theses
Since the conclusion of the Vietnam War, the American public and the Armed Forces have steadily drifted apart. This has resulted in a division between the people of the nation and the individuals that defend its values. Consequently, as this division increases, the American public is thankful of military servicemen, but believes that service is something others should do. Conversely, the military’s sole purpose is to protect and defend the nation, its people, and its values, but it has become more isolated. Additionally, military service is becoming a family tradition in which outsiders cannot easily understand the values and pride …
Medium As King: Social Media & The Political Campaign, Isaac Shea
Medium As King: Social Media & The Political Campaign, Isaac Shea
Masters Theses
There is a growing need for a greater understanding of the intersection between great content, effective targeting and proper media usage in mediated communication and especially in American politics. As more campaigns move their efforts online in an attempt to reach a rapidly growing digital constituency, more content will continue to be less visible. The major quest for this study will be to challenge the long-standing idea that “content is king” which Bill Gates termed at the inception of the internet. A theoretical background of Marshall McLuhan and Kathleen Hall Jamieson will not only allow us to answer this question, …
Officer On Duty: How An Image Can Change In An Instant, Derrick Battle
Officer On Duty: How An Image Can Change In An Instant, Derrick Battle
Masters Theses
The deaths of Eric Garner, Michael Brown, and Tamir Rice sparked an uproar in many communities across the United States. These incidents brought to light that there is an issue that remains prevalent between citizen and police officers. The New York Police Department, Ferguson Police Department, and the Cleveland Department of Police have all dealt with tension involving the communities they serve. Since these incidents changes have been made within each department. Some had the help of the Department of Justice to reform old polices. While law enforcement does what they believe it is necessary to protect the public, sometimes …
Hit After Hit: Examining The Image Repair Strategies Of Johnny Manziel, Lisa Deruiter
Hit After Hit: Examining The Image Repair Strategies Of Johnny Manziel, Lisa Deruiter
Masters Theses
Over the past decades, the landscape of sports journalism has changed to where now, athletes are often in the news just as frequently for their positive on-the-field play as they are for their negative off-the-field issues. Following these issues, the athletes must find strategies to employ to fix their damaged reputations. This thesis includes a rhetorical analysis of the image repair strategies employed by Johnny Manziel after each of his countless reputation-damaging incidents. The paper examines each of Manziel’s problems in depth, gives an overview of his biography, and includes a thorough review of literature regarding Benoit’s Image Repair Theory …
Fandom And Social Media Marketing: Looking At Doctor Who Tumblr Engagement Through The Lens Of Participatory Culture, Elizabeth Demeo
Fandom And Social Media Marketing: Looking At Doctor Who Tumblr Engagement Through The Lens Of Participatory Culture, Elizabeth Demeo
Masters Theses
In social media marketing, the most important aspect that brands and companies try to reach for is engagement with their audience. Today’s audience is no longer filled with passive consumers, but active participants. Nowhere is this more obvious than with fans of entertainment television. When television fans go on social media, they look to actively discuss, share content, and engage with other fans of the show. In the realm of entertainment television and social media marketing, the Doctor Who Tumblr has both a strong presence and an engaged audience. In 2013, the Tumblr page won a Shorty Award for its …
The Rhetorical Fantasies Of The Kent State Rioters: A Study Of Sds Peripheral Influence, Amanda Stanley
The Rhetorical Fantasies Of The Kent State Rioters: A Study Of Sds Peripheral Influence, Amanda Stanley
Masters Theses
In the 1960s and early 1970s, American colleges were shaken by a group whose collective view of the country was so abhorrent that they tried, through word and action, to tear the country apart. The Students for a Democratic Society (SDS) created and sustained a vision that was shared by thousands and fueled by stories of members who traveled the country recruiting college students to carry out the organization’s mission of war against society. The words spoken in speeches and written in publications created by the SDS demonstrate the power in a shared vision and served to create unity among …
The Color Of The Year: A Textual Analysis Of Pantone’S Color Communication Techniques Through The Application Of Barthes’ Semiotic, Kyung Lee
Masters Theses
This research analyzes the content of Pantone’s color of the year in 2000, 2002, 2009, 2014 and 2015 utilizing Barthes’ semiological system from a communication perspective. This study scrutinizes the announcement of Pantone’s color of the year as well as its color story to discover the purpose and the effectiveness of the verbalized nomination. The result reveals the significance of the semantic nature, which directs individuals’ viewpoint and creates a new connotation to alter their preconception. Also, Pantone’s color of 2014, Radiant Orchid, verified that the consolidation of the visual image and verbal content can maximize the influences that the …
Disease, War, And Famine In The Sudan And Haiti: A Crisis Noticed And A Crisis Ignored, Melissa Whalen
Disease, War, And Famine In The Sudan And Haiti: A Crisis Noticed And A Crisis Ignored, Melissa Whalen
Masters Theses
The media acts as a gatekeeper and decides what material to cover and what not to cover. In order to better understand why one disaster receives media coverage and another crisis is virtually unnoticed by the media, the motives behind covering one story over another is analyzed in this study. Three major American newspaper articles concerning the Haitian earthquake and the crisis in Darfur are examined in order to discover the media's motives for covering Haiti over Darfur.
Media Convergence Of Newspapers: A Content Analysis Of The Houston Chronicle's Print- And Web-Based Content, Amanda Sullivan
Media Convergence Of Newspapers: A Content Analysis Of The Houston Chronicle's Print- And Web-Based Content, Amanda Sullivan
Masters Theses
The channels of news media have changed. The traditional route of receiving news via a newspaper has evolved into a more digital path, leaving many to question the future of the print publication. This study evaluates the print- and Web-based content of the Houston Chronicle. The researcher adds to the field of research on news media by analyzing the online and print content of the publication, creating a new way to categorize and evaluate the subject matter by placing it into four categories: repetition, adaptation, representation, and unique. The researcher seeks to answer three research questions, discovering how each medium …
Bears, Baby Carrots, And The Colbert Bump: An Analysis On Stephen Colbert's Use Of Humor To Set The Public's Political Agenda, Dominique Mckay
Bears, Baby Carrots, And The Colbert Bump: An Analysis On Stephen Colbert's Use Of Humor To Set The Public's Political Agenda, Dominique Mckay
Masters Theses
In recent years, political satire has risen in popularity and recognition as an effective means of transmitting political news to a younger generation of voters. This recent development brings forth new questions about the role of political satire in setting the public's political agenda. Using Agenda-Setting Theory as a framework, this study takes The Colbert Report, one of the most popular satire television shows of this generation, and analyzes it for a possible political agenda. In the end, what this study finds is that in the six weeks leading up to the 2008 U.S. presidential election The Colbert Report chose …