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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Media Framing And Policy Change After Columbine, Thomas Birkland, Regina Lawrence
Media Framing And Policy Change After Columbine, Thomas Birkland, Regina Lawrence
Thomas A Birkland
The 1999 Columbine school shooting incident in Colorado gained far more media attention across a broader range of issues than any school violence episode before or since. One might expect that Columbine would have had an influence on public opinion, public policy, and scholarship commensurate with the attention it gained. We find that the event did contribute in a limited but interesting way to scholarship on media framing. But the effect of Columbine on public opinion and the nature and substance of public policy was limited. Attention to school shootings peaked with Columbine, and the attention surrounding that event mostly …
Media Relations: Issues And Strategies, Jane Johnston
Media Relations: Issues And Strategies, Jane Johnston
Jane Johnston
A thorough introduction to the essential skills of working with the media, for public relations students and professionals.
Media relations is one of the most tangible and visible areas of public relations practice. It requires specialised skills, expertise about the media and its practices, and an understanding of current affairs and issues. It uses the practical tools of the media release, media conference and media kits, combined with management skills of advising about best practice within an organisation, and it is based on open relationships with journalists and other media professionals.
Media Relations provides a practical and thorough introduction to …