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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker
Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker
Bernard R. McCoy
Journalism and Public Relations have had a long and often contentious relationship. It is rare when journalists and advertising/PR specialists work well together in the real world. It is equally rare when advertising, public relations and journalism students work together as part of their classroom education. This pilot mixed methods study explored the perceptions journalism and public relations majors had about each other’s professions. The experimental group was comprised of 40 journalism and public relations majors who worked together covering a national event in an immersive college class. The control group included 68 students who participated in a more traditional …
Ethics Defines The Professional, Ginny Whitehouse
Ethics Defines The Professional, Ginny Whitehouse
Ginny Whitehouse
A thorough understanding of ethics is what will separate professional journalists from someone with a lambasting opinion and an internet portal. As more technology becomes available to a wider audience, journalists will capture their market and define their distinctiveness through their integrity. Knowing how to make ethical decisions will be the skill set that sets professional journalists apart.