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International and Intercultural Communication
C2C E-commerce; online rating; online review; online trust; seller’s reputation system
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Sistem Reputasi Penjual Dalam Proses Pengambilan Keputusan Pembelian Di Platform C2c E-Commerce, Lidya Agustina, Firman Kurniawan
Sistem Reputasi Penjual Dalam Proses Pengambilan Keputusan Pembelian Di Platform C2c E-Commerce, Lidya Agustina, Firman Kurniawan
Jurnal Komunikasi Indonesia
This study discusses the process of purchase decision making which made through online transaction in customer to customer (C2C) e-commerce platform. Online review and online rating have been known as a part of electronic word of mouth which has an impact on buyer's purchase decisions. This study use Kotler and Keller's (2009) purchase making decision process to finds out the purchase decision making process which happens through C2C e-commerce. This study also aims to finds out how online reviews and online rating are used in purchase decision making process. This study uses post-positivistik paradigm with qualitative approach and case study …