Social and Behavioral Sciences Commons^™

The Technological Factors Of Reddit: Communication And Identity On Relational Networks, Jennifer Kienzle

Department of Communication Studies: Dissertations, Theses, and Student Research

The relational network reddit is one of the most popular and visited websites on a global and national (United States) level. Communication on reddit lends itself to intergroup communication in that reddit users engage with audiences from ingroup, outgroup, and mixed audience compositions. Reddit’s voting system allows for negative and positive feedback to enhance or impede on one’s message. I examine how these technological factors influence a number of communicative and identity processes: (a) identity salience, (b), identity gaps, (c) group and interpersonal evaluation, and (d) accommodative language. Drawn out of intergroup contact literature and theories about group processes and …