Social and Behavioral Sciences Commons^™

Analyzing Tactics And Strategies In Pr Campaigns To Identify Best Practices For Targeting The Usa-Based Hispanic Population, Norky Karisa Diaz

Seton Hall University Dissertations and Theses (ETDs)

This study analyzed tactics and strategies in public relations campaigns targeting Hispanic-Americans in the United States for its effectiveness in order to identify the best practices to guarantee a successful campaign. This study included a case study examining three public relations campaigns targeting Hispanic-Americans. The case studies uncovered common themes and trends throughout the three campaigns, as well as analyzed the tactics and strategies that were implemented. This then resulted in the recommendations of the best practices for effectively targeting Hispanic-Americans throughout public relations campaigns which were, conduct extensive research, determine the theme, determine the language, and be culturally relevant.

Health-Related Beliefs, Practices, And Experiences Of Migrant Dominicans In The Northeastern United States, Constance Sobon Sensor

Seton Hall University Dissertations and Theses (ETDs)

Purpose: This study aimed to discover and describe migrant Dominican cultural beliefs and practices related to health, the ways that migrant Dominicans take care of their health in their new environment, and their experience with professional health care in the Northeastern United States.

Design: This descriptive qualitative study was guided by Leininger’s Theory of Culture Care Diversity and Universality and four-phase analysis method. The health-related beliefs, practices and experiences of a convenience sample of 15 self-identified adult Dominicans living in the United States for six months or more were explored in three focus groups, assisted by trained culturally appropriate interpreters. …