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Smes And Poverty Alleviation In Nigeria: Marketing Resources And Capabilities Implications, Olalekan U. Asikhia

New England Journal of Entrepreneurship

This article seeks to identify the mediating role of marketing resources and capabilities in small and medium enterprises (SMEs)—poverty alleviation relationship. A qualitative approach of conceptualization of the interconnectedness of the major variables of the study is undertaken. Despite several development programs of SMEs and poverty alleviation, the poverty level of Nigerian SMEs has dragged with incidence of high SMEs failure. Marketing resources and capabilities are suggested as probable missing links between SMEs and profitable exchanges that lead to wealth creation, thus alleviating and eradicating poverty. While empirical study in this direction is vital, the current conceptual model shows that …