Social and Behavioral Sciences Commons^™

Corporate Social Responsibility In Sub-Saharan Africa: Can Companies Economically Benefit While Helping The Society?, Melanie Zorn

Seton Hall University Dissertations and Theses (ETDs)

This study examines the Corporate Social Responsibility (CSR) projects in sub-Saharan Africa of a set of 28 leading consumer product companies. The focus is on the economic benefits which the companies can gainfrom the CSR projects if they are conducted in a certain manner. A number of potential business benefits resulting from CSR are introduced, and the idea that CSR is comparable to Research & Development (R&D) efforts is examined. As a basis for the analysis, a framework provided by Michael Porter and Mark Kramer is utilized, introducing a set of criteria for CSR which is effective in the sense …