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Social and Behavioral Sciences Commons

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International and Area Studies

Research Collection Lee Kong Chian School Of Business

1987

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Economic Relations Between Asean And Australia, Mohamed Ariff, Ross Garnaut, Hal Hill, Eng Fong Pang Mar 1987

Economic Relations Between Asean And Australia, Mohamed Ariff, Ross Garnaut, Hal Hill, Eng Fong Pang

Research Collection Lee Kong Chian School Of Business

Economic relations between the countries of ASEAN and Australia have developed rapidly in the past 25 years. All countries in the region share a powerful interest in the maintenance of a liberal international trading environment. There is also confineable scope for an expanded. mutually beneficial bilateral relationship if a range of barriers to commercial contact are removed. Public policy reforms, on a non-discriminatory basis are the key to such a relationship.


The Impact Of Cultural Patterns On Cognition And Intention In Singapore, Chin Tiong Tan, John U. Farley Mar 1987

The Impact Of Cultural Patterns On Cognition And Intention In Singapore, Chin Tiong Tan, John U. Farley

Research Collection Lee Kong Chian School Of Business

Ethnicity of models used in advertisements and the advertised product's country of origin are manipulated experimentally to study how attitudes toward advertising and products lead to behavioral intention. A sample of Singaporean students' traditional Eastern values about family and conformity are also examined. Patterns of results for three products are consistent with theoretical predictions of cognitive processes, and attitude-intention links appear stronger than do those in similar tests in the West. Culture has mixed effect.