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International and Area Studies

Research Collection Lee Kong Chian School Of Business

Series

2009

Corporate relations

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

The Indian Mystique, Nirmalya Kumar Sep 2009

The Indian Mystique, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

The rise of global business means that Western companies will increasingly encounter Indians as customers, competitors and collaborators. The author profiles how best to collaborate with Indian business leaders.

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