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Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

International and Area Studies

Singapore Management University

2020

Marketing

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Full-Text Articles in Social and Behavioral Sciences

Starbucks In China: An Undisputed Leader?, Nirmalya Kumar, Sheetal Bhardwaj, Stephen Eryung Chu Jun 2020

Starbucks In China: An Undisputed Leader?, Nirmalya Kumar, Sheetal Bhardwaj, Stephen Eryung Chu

Asian Management Insights

How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail.

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