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A Rhetorical Frame Analysis Of Palestinian-Led Boycott, Divestment, Sanctions (Bds) Movement Discourse, Jennifer Megan Hitchcock

English Theses & Dissertations

This rhetorical frame analysis uses a combination of rhetorical theory and frame analysis to examine the rhetorical framing strategies of the Palestinian-led boycott, divestment, and sanctions (BDS) movement. This project investigates how both official and vernacular BDS activist-rhetors frame the movement and their goals, how they frame their responses to evolving rhetorical situations and challenges, how they tailor these frames for different audiences, and how resonant these frames are likely to be for targeted audiences. The results of this study suggest that BDS activist-rhetors typically frame the BDS movement as a nonviolent movement to achieve Palestinian rights and hold Israel …