Social and Behavioral Sciences Commons^™

The Celebrity Burden: Celebrity Campaigns In The Pursuit Of Humanitarianism, Regina Akosua Dede Baiden

Dissertations, Master's Theses and Master's Reports - Open

Celebrity participation in humanitarianism and politics has received a lot of attention in recent times. Though many researchers have sought to explain the reasons underlying this phenomenon, there appears to be little information as to the efficacy of these celebrity efforts. The present research thus undertakes an analysis of the celebrity's participation through a study on the effectiveness of the celebrity-led campaign. To achieve this, I conduct a discourse and visual analysis of media publications surrounding two celebrity-led campaigns. The research leans heavy on theories underlining the celebrity mechanism and Street et al's framework on celebrity participation in politics. The …