Social and Behavioral Sciences Commons^™

Reading Habits And Subjects Predilection By Mobile Readers: A Study, Somipam R. Shimray, Chennupati K. Ramaiah

Library Philosophy and Practice (e-journal)

Abstract

Purpose - The purpose of this study is to inspect the mobile reading behaviors and readers’ content predilection in Hyderabad city, India and to find out the interrelated problems.

Design/methodology/approach - This study used a survey method and questionnaire tool for collecting data. Simple random sampling technique is employed to determine the sample population. SPSS software is used for analyzing data, independent t-test and One-Way ANOVA tests are conducted to test the stated hypotheses.

Findings - The findings from t-test results discloses that there is a significant difference concerning males and females in term of reading e-books (t-value = …