Social and Behavioral Sciences Commons^™

Bringing The Library To The Student Using An Online Marketing Tool., Sarah-Anne Kennedy

Conference Papers

DIT Library Aungier St. are using Mailchimp to engage first-year undergraduates with their Information Literacy (IL) programme and also to market and promote Library staff and services. Library staff have developed Library Learning which consists of 10 scheduled, tailored and branded mailouts sent throughout the first academic year. Mailouts are authored by library staff in collaboration with academic staff, the academic calendar, and course content. Student supports such as the Academic Writing Centre are also promoted. Library Learning came about as DIT looked at the overall first-year experience. Student induction is moving from a once off event to a yearlong …