Social and Behavioral Sciences Commons^™

Selling With A Visual Aid, Michelle Fields

Theses, Dissertations and Capstones

Many have pondered the key to delivering an effective speech. Speculation ranges from what one wears to the tone of voice used to how the speech is outlined. No matter the opinion, most agree that visual aids are key to getting and keeping the attention of your audience. Visual aids can add interest, clarity, and drama to a presentation (Pollock, 2000). Clearly, all advertising seeks to influence behavior (Berger, 1999).

In the case of Boise Cascade Office Products, a visual aid helped to differentiate it from Office Max and Staples, while also driving the business 44% over the previous year …