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Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

Hospitality Administration and Management

Singapore Management University

Marketing

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

China: The Next Big Market For Soft-Branded Hotels?, Elisa Ka-Yan Chan Jul 2022

China: The Next Big Market For Soft-Branded Hotels?, Elisa Ka-Yan Chan

Perspectives@SMU

A wave of deal-making in China’s hotel investment sector is expected to encourage more independent hotels to rebrand as chain affiliates

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Service For Millenials, Joan Chang Oct 2019

Service For Millenials, Joan Chang

Research Collection Institute of Service Excellence

Joan Chang of Lloyd’s Inn relates the importance of branding for a younger audience and the changing landscape of service in boutique hospitality.

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