Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Arete, Sport and Society, American Sport History, Basketball, NCAA, March Madness, Final Four, Money
Articles 1 - 1 of 1
Full-Text Articles in Social and Behavioral Sciences
The Commercialization Of College Sports, Richard C. Crepeau
The Commercialization Of College Sports, Richard C. Crepeau
On Sport and Society
At the 2009 NCAA Convention in January the president of the organization, Dr. Myles Brand, gave his State of the Association Address. The subject was the dangers of commercialism in intercollegiate athletics. Reading Dr. Brand's address on the brink of the annual epidemic of March Madness is, to the say the least, a mind-blowing exercise. It is either the product of unfettered chutzpah or incredible naïveté. The tone and content of the address offer considerable evidence of each.