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Full-Text Articles in Social and Behavioral Sciences

Pop And Indie: What Do They Mean And Why Does It Matter? Genre And Marketing From Within The Uk Music Scene, Maggie Malin Dec 2023

Pop And Indie: What Do They Mean And Why Does It Matter? Genre And Marketing From Within The Uk Music Scene, Maggie Malin

Faculty Curated Undergraduate Works

This paper aims to explore the evolution of “pop” and “indie” as words and as genres from within the London music scene, and to suggest the most appropriate or effective marketing techniques based on a standard understanding of each genre and its implications. For each of these genres, I establish two definitions: a semantic definition, based on the etymology of the word and the cultural implications of the genre’s origins and history, and a sonic definition, based on any overarching standards of how the genre’s music sounds. In defining each genre’s sound, its history and evolution are considered, as well …


Marielle Franco, Rhaissa Sanches Jan 2020

Marielle Franco, Rhaissa Sanches

Faculty Curated Undergraduate Works

Marielle Franco was a Black, Brazilian activist (1979-2018) who rose from the favelas (poor areas) of Rio de Janeiro to be elected as a councilwoman in Rio's election of 2016. Franco was known for exposing the violence waged in the favelas by Brazil's military and police under the "pretense of maintaining law and order," as well as how the militia wields power over those who live in the favelas. In addition to detailing Franco's life, activism and death, this paper also explains the history and development of the favelas in Rio de Janeiro, as well as the negative attitudes held …