Social and Behavioral Sciences Commons^™

Mediacy: A Way To Enrich Media Literacy, Eva Berger, Robert K. Logan, Anat Ringel, Andrey Miroshnichenko

Journal of Media Literacy Education

We propose that the discipline or practice of media literacy defined as the ability to access, analyze, evaluate and create media in a variety of forms can be enriched and made more effective by incorporating two of Marshall McLuhan’s insights into the nature of media. The first insight is that the effects of media that are independent of their content and intended function are subliminal and they are important because they “shape and control the scale and form of human association and action.” The second insight is that the notion of media includes not just communication media but also all …