Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard
Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard
Dissertations
Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …
Form Blindness Testing: Assessing The Ability To Perform Latent Print Examination By Traditional Versus Nontraditional Students, Dean James Bertram
Form Blindness Testing: Assessing The Ability To Perform Latent Print Examination By Traditional Versus Nontraditional Students, Dean James Bertram
Dissertations
This study examined form blindness testing as a predictor of latent print examination success among traditional and nontraditional college students. A correlational analysis of traditional versus nontraditional students was also assessed. Data were collected for two groups: trained and untrained. The untrained group (n = 167) consisted of students enrolled in courses within the field of forensic science at a university in the southeastern United States during the spring 2009 academic term. Students retained within the untrained group were those with no fingerprint training. The trained group (n = 160) consisted of students who completed a science of fingerprinting course …