Social and Behavioral Sciences Commons^™

Communication Cues To Action Prompting Central Appalachian Women To Have A Mammogram., Kathryn Bond Mcneill

Electronic Theses and Dissertations

Today, mammography screening is the best method of detection for breast cancer, yet many women have never been screened and underprivileged, minority and rural women have lower screening rates then other populations. The purpose of this study, through individual interviews(N=88), was to understand the cues that women perceive to have received spurring them to participate in mammogram screening. The Health Belief Model guided this research. Media influence, Health Care Practitioner recommendation, social networks, and symptoms were the cues to action explored in this research prompting compliance to mammography screening. All four of these cues were found to influence women in …