Social and Behavioral Sciences Commons^™

Keys To Understanding And Addressing Consumer Perceptions And Concerns About Processed Foods, Y. Meneses, K. J. Cannon, R. A. Flores

Department of Agricultural Leadership, Education, and Communication: Faculty Publications

Some processed food products have been targeted lately as “evils” that are preventing us from maintaining healthy lives. From the perspective of the food industry community, it seems as if this is one of those issues that should fade away with time, since the benefits of food processing are very obvious to us. We have never been so wrong! The challenges in front of us are big, and we need to do a better job of communicating with consumers about the benefits food processing offers, including increasing the availability of high-quality foods year round. We also need to promote the …